세계 100대 브랜드 순위 공개

인터브랜드가 발표한 세계 100대 브랜드

이 가운데 한국 브랜드는 삼성(20위), 현대(75위), LG(94위) 세개임.

2006 Rank	2005 Rank	Name	Country	2006 Value ($Mil)	2005 Value ($Mil)	Change in Value (%)
1	1	Coca-Cola	U.S.	67,000	67,525	-1%
2	2	Microsoft	U.S.	56,926	59,941	-5%
3	3	IBM	U.S.	56,201	53,376	5%
4	4	GE	U.S.	48,907	46,996	4%
5	5	Intel	U.S.	32,319	35,588	-9%
6	6	Nokia	Finland	30,131	26,452	14%
7	9	Toyota	Japan	27,941	24,837	12%
8	7	Disney	U.S.	27,848	26,441	5%
9	8	McDonald’s	U.S.	27,501	26,014	6%
10	11	Mercedes-Benz	Germany	21,795	20,006	9%
11	12	Citi	U.S.	21,458	19,967	7%
12	10	Marlboro	U.S.	21,350	21,189	1%
13	13	Hewlett-Packard	U.S.	20,458	18,866	8%
14	14	American Express	U.S.	19,641	18,559	6%
15	16	BMW	Germany	19,617	17,126	15%
16	15	Gillette	U.S.	19,579	17,534	12%
17	18	Louis Vuitton	France	17,606	16,077	10%
18	17	Cisco	U.S.	17,532	16,592	6%
19	19	Honda	Japan	17,049	15,788	8%
20	20	Samsung	S. Korea	16,169	14,956	8%
21	25	Merrill Lynch	U.S.	13,001	12,018	8%
22	23	Pepsi	U.S.	12,690	12,399	2%
23	24	Nescafe	Switzerland	12,507	12,241	2%
24	38	Google	U.S.	12,376	8,461	46%
25	21	Dell	U.S.	12,256	13,231	-7%
26	28	Sony	Japan	11,695	10,754	9%
27	26	Budweiser	U.S.	11,662	11,878	-2%
28	29	HSBC	Britain	11,622	10,429	11%
29	27	Oracle	U.S.	11,459	10,887	5%
30	22	Ford	U.S.	11,056	13,159	-16%
31	30	Nike	U.S.	10,897	10,114	8%
32	32	UPS	U.S.	10,712	9,923	8%
33	34	JPMorgan	U.S.	10,205	9,455	8%
34	36	SAP	Germany	10,007	9,006	11%
35	35	Canon	Japan	9,968	9,044	10%
36	33	Morgan Stanley	U.S.	9,762	9,777	0%
37	37	Goldman Sachs	U.S.	9,640	8,495	13%
38	31	Pfizer	U.S.	9,591	9,981	-4%
39	41	Apple	U.S.	9,130	7,985	14%
40	39	Kellogg’s	U.S.	8,776	8,306	6%
41	42	Ikea	Sweden	8,763	7,817	12%
42	44	UBS	Switzerland	8,734	7,565	15%
43	43	Novartis	Switzerland	7,880	7,746	2%
44	45	Siemens	Germany	7,828	7,507	4%
45	46	Harley-Davidson	U.S.	7,739	7,346	5%
46	49	Gucci	Italy	7,158	6,619	8%
47	55	eBay	U.S.	6,755	5,701	18%
48	53	Philips	Netherlands	6,730	5,901	14%
49	51	Accenture	Bermuda	6,728	6,142	10%
50	48	MTV	U.S.	6,627	6,647	0%
51	50	Nintendo	Japan	6,559	6,470	1%
52	40	Gap	U.S.	6,416	8,195	-22%
53	52	L’Oreal	France	6,392	6,005	6%
54	47	Heinz	U.S.	6,223	6,932	-10%
55	58	Yahoo!	U.S.	6,056	5,256	15%
56	56	Volkswagen	Germany	6,032	5,617	7%
57	54	Xerox	U.S.	5,918	5,705	4%
58	60	Colgate	U.S.	5,633	5,186	9%
59	57	Wrigley’s	U.S.	5,449	5,543	-2%
60	61	KFC	U.S.	5,350	5,112	5%
61	65	Chanel	France	5,156	4,778	8%
62	59	Avon	U.S.	5,040	5,213	-3%
63	66	Nestle	Switzerland	4,932	4,744	4%
64	64	Kleenex	U.S.	4,842	4,922	-2%
65	68	Amazon.com	U.S.	4,707	4,248	11%
66	63	Pizza Hut	U.S.	4,694	4,963	-5%
67	67	Danone	France	4,638	4,513	3%
68	70	Caterpillar	U.S.	4,580	4,085	12%
69	73	Motorola	U.S.	4,569	3,877	18%
70	62	Kodak	U.S.	4,406	4,979	-12%
71	71	adidas	Germany	4,290	4,033	6%
72	72	Rolex	Switzerland	4,237	3,906	8%
73	77	Zara	Spain	4,235	3,730	14%
74	79	Audi	Germany	4,165	3,686	13%
75	84	Hyundai	S. Korea	4,078	3,480	17%
76	75	BP	Britain	4,010	3,802	5%
77	78	Panasonic	Japan	3,977	3,714	7%
78	74	Reuters	Britain	3,961	3,866	2%
79	69	Kraft	U.S.	3,943	4,238	-7%
80	76	Porsche	Germany	3,927	3,777	4%
81	82	Hermes	France	3,854	3,540	9%
82	81	Tiffany & Co.	U.S.	3,819	3,618	6%
83	86	Hennessy	France	3,576	3,201	12%
84	80	Duracell	U.S.	3,576	3,679	-3%
85	87	ING	Netherlands	3,474	3,177	9%
86	89	Cartier	France	3,360	3,050	10%
87	92	Moet & Chandon	France	3,257	2,991	9%
88	91	Johnson & Johnson	U.S.	3,193	3,040	5%
89	90	Shell	Britain	3,173	3,048	4%
90	85	Nissan	Japan	3,108	3,203	-3%
91	99	Starbucks	U.S.	3,099	2,576	20%
92	NA	Lexus	Japan	3,070	NA	NA
93	88	Smirnoff	Britain	3,032	3,097	-2%
94	97	LG	S. Korea	3,010	2,645	14%
95	94	Bulgari	Italy	2,875	2,715	6%
96	93	Prada	Italy	2,874	2,760	4%
97	95	Armani	Italy	2,783	2,677	4%
98	NA	Burberry	Britain	2,783	NA	NA
99	98	Nivea	Germany	2,692	2,576	4%
100	96	Levi’s	U.S.	2,689	2,655	1%

자료: Business Week Online